Ask for the impossible

Joseph J. Plumeri, a successful businessman and author, is no stranger to bold ideas and daring decisions. His career is defined by a belief in pushing boundaries, challenging the status quo, and showing confidence in the face of uncertainty. His story about renaming the iconic Sears Tower is a testament to the power of vision and the courage to ask for what others deem impossible.

Plumeri’s decision wasn’t just about a name change; it was about signaling hope and possibility during a time of economic despair. Bold actions inspire others to see opportunities where they might only see obstacles. Transformative change often starts with the willingness to dream big and act on those dreams.

“This was 2009. Sears had been out of that tower for 20 years. A lot of other businesses were moving out, too. The economy was pretty grim. That emptied out tower was a big, skyline-sized reminder of the global collapse.

“That old name was a reminder, too.

“My company, Willis, had just completed the biggest-ever merger of insurance brokers. I had a lot of people in Chicago in the combined company who needed a home. I figured, why not put them in that tower, wipe the slate clean, and name it after the new operation moving in?

“An economic recovery needs people to show confidence that there’s prosperity up ahead.

“Maybe it’s just a new name, but a new name can help make a new start. And a new start reminds people that no matter how entrenched the old ways are – anything is possible.

And you know what people told me? You’re crazy. You can’t rename the Sears Tower.

“The word “can’t” hasn’t stopped me yet…”

_{Source: Plumeri, Joseph J. College of William & Mary. Williamsburg, Virginia. 15 May 2011. Commencement Address.}