1. A Moment of Decision: Jeff Bezos’ Crossroads

Before founding Amazon, Jeff Bezos had a secure job in finance—a respected position with a brilliant boss. When he considered leaving to pursue an untested idea of selling books online, his boss gave him practical advice:

“That sounds like a really good idea, but it would be an even better idea for someone who didn’t already have a good job.”

For many, that logic would have been enough to stay put. But Bezos made a different calculation. Instead of asking, “What if I fail?” he asked, “What if I never try?”

The answer was clear. He took a leap into the window of opportunity.

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2. Recognizing the Windows of Opportunity in Your Own Life

Opportunities don’t always come labeled as “life-changing.” Sometimes, they show up as:
✅ A sudden idea that excites you
✅ A chance conversation that sparks something new
✅ A gut feeling that won’t go away

The challenge?
Many people hesitate, waiting for certainty. But waiting too long can mean the window closes before you take action.

3. Exercise Your Boldness Today

Opportunities don’t linger forever. Try this:

1️⃣ Identify a Window of Opportunity - What idea, invitation, or opportunity has been nudging you lately?
2️⃣ Shift Your Question - Instead of “What if I fail?” ask, “What if I never try?”
3️⃣ Take One Step - A decision, an email, a first move - just one step forward.